September 2018 - Present

Slabtown Village is Portland’s first, luxury tiny home hotel. Located in the heart of downtown, Slabtown Village offers guests all the grandeur of a traditional hotel stay along with a truly alternative Portland experience. The hotel is a mixture of three restored Victorian homes and three modern tiny homes on wheels. The project was created in part to preserve the neighborhood’s rich history while adding in new.

As the Marketing Manager, I directed all areas of the hotel’s marketing strategy including social media marketing, social sweepstakes, email marketing, media outreach and coordination, targeted d2c marketing, b2b communication, photography coordination and marketing recaps. In addition, I developed a process for executing special partnerships with qualified influencers and relevant businesses.

Highlights:

• 42% follower increase on Facebook

• 26% follower increase on Instagram

• Community partnerships with Portland Gear, Tea Bar, Moonstruck Chocolate and Moberi

• Influencer partnership with Candace Molatore (@hey.candace)

• Press Portland Monthly, Portland Business Journal, Business Tribune, KATU-TV and KGW

Photos by Michalea Fujita