December 2018 - February 2019

Listen Up is Portland’s first citywide podcast festival. The four-day inaugural event, presented by Travel Portland, invited nationally ranked podcast shows to Portland to celebrate the city’s unique culture through live storytelling. Top podcast hosts like NPR’s Jesse Thorn and James Beard Award Nominee, Dan Pashman, recorded live shows and interviewed special guests / local legends like Lance Bangs, Aaron Draplin, Corine Tucker, Bill Oakley and Darcelle XV to inspire worldwide listeners to visit Portland and experience its diverse art, culture, food and drink, cannabis, sports, business firsthand. A total of 17 live shows were recorded from 11 different venues in front of live studio audiences with more than 2,500 combined people in attendance. Watch the 2019 highlight reel here.

As the Marketing Manager, I launched and directed all areas of the festival’s marketing strategy including social media marketing (Instagram, Facebook and Twitter), social sweepstakes, media outreach, press, print and digital advertising, creating sponsored content, managing the marketing budget, sponsorship activation, coordinating with a photographer for live event coverage, targeted d2c marketing efforts and all post-event marketing recaps.

Event sponsored by Travel Portland, Sennheiser, Willamette Week, Provenance Hotel Group, ChefStable, WeWork, Getaround and Ear Trumpet Labs.

Highlights

• 2 months to launch and sell out first-year festival

• 25% of ticket sales driven by social media

• Created audience of more than 1.5k on Instagram, Facebook and Twitter

• Press from Willamette Week, Travel Portland, Portland Tribune, Portland Monthly, Portland Mercury, Eater, Leafly, Do503, KGW, KATU, XRAY.fm, Fox 12, 94.7 FM, ALT 102.3 and Bello Collective.

Photos courtesy of Casey Campbell

January 2017 - July 2018

Portland Bride & Groom (now Pacific Northwest Weddings) was a consumer-focused, bridal fashion magazine designed to help couples plan the wedding of their dreams.

As the sole Account Executive for the magazine, I directed sales efforts for the magazine’s Spring/Summer 2017 issue. Responsibilities included servicing accounts, formulating advertising strategies and presenting print, digital, social media, e-news and special section opportunities, nurturing relationships with existing and past advertisers, finding and qualifying new leads, closing sales, collecting ads and artwork, approving flats, working with the sales and production coordinator to execute campaigns and reporting metrics. I also coordinated a major marketing rebrand that included a new media kit, sales deck, sales and marketing collateral, house ads, social media content and new special sections. Responsibilities included hiring and managing a social media and marketing intern, creating a social media editorial calendar, overseeing social media execution, leading meetings with marketing designers and conducting market research. The brand overhaul lead to the creation of Pacific Northwest Weddings magazine, a regional wedding publication designed to be more inclusive of same sex couples. In addition to magazine sales, I sold event sponsorships for the magazine’s annual ROCKED event. Check out more about the event here.

Clients included: Fred Meyer, Fred Meyer Jewelers, Barefoot Wine and Bubbly, Blanc de Bleu, Diamond Nexus, Maloy’s Jewelry, The Hilton, The White Dress, Portland Art Museum, Provenance Hotel Group, McMenamins, Barre3, Pelican Brewing Company, Papa Haydn, Elephants Deli, Simpatica Catering, Dosha Salon Spa, ChefStable, Vibrant Table Group, The Party Place, Portland City Grill, Brasada Ranch, Tetherow, Pronghorn, Columbia Gorge Hotel, Shebop, Anna’s Bridal, Love Bottle and Brides for a Cause.

Highlights

As an intern for the publication (October 2015 - March 2017), I created and implemented a social media marketing strategy for Portland Bride & Groom’s social media channels including organic content and paid posts on Instagram, Facebook and Pinterest. Efforts contributed to a 60% audience increase on Instagram, a 400% increase in overall engagement on Facebook, Instagram and Twitter and a 1.5-2% engagement rate on sponsored campaigns.

Photos by Kevin Focht

ROCKED 2016 & 2017

ROCKED is Portland Bride & Groom magazine’s annual couture bridal event held at the Nines Luxury Hotel. More than 750 brides, grooms and bridal posses come ready to sip champagne, get inspired and connect with the region’s premier wedding vendors. Watch the 2016 highlight reel here.

In 2017, as Portland Bride & Groom’s sole Account Executive, I was responsible for developing and selling custom sponsorship opportunities, coordinating vendor communication, attending planning meetings and venue walkthroughs, sponsorship activation and fulfillment, post-event analysis and partner recaps. 

Because of my experience producing and marketing the event in 2016, I assisted the Events & Marketing Manager with all things production and marketing including onsite execution, vendor load-in and load-out, building floor plans, coordinating signage, social media, digital and e-news marketing, social sweepstakes, targeted d2c marketing and b2b communication.

In 2016 I was responsible for assisting with overall design and creative direction, building sponsor decks, attending planning meetings and venue walkthroughs, coordinating vendor communication, social media marketing, social sweepstakes, creating a best practices for social media promotion, designing in-house ads, attending industry events and tabling, developing best practices for social media marketing, vendor load-in and load-out, building floor plans, coordinating signage, managing the Eventbrite page, targeted d2c marketing, b2b communication and post event reporting. #getrockedpdx

Highlights:

Sold 80 event sponsorships in 2017 and created a record-breaking $40k event profit

More than 250 #getrockedpdx tags

Launched the “Put a Lovebird On It” campaign to drive event ticket sales

Photos by A Lovely Day Photography.

September 2018 - Present

Slabtown Village is Portland’s first, luxury tiny home hotel. Located in the heart of downtown, Slabtown Village offers guests all the grandeur of a traditional hotel stay along with a truly alternative Portland experience. The hotel is a mixture of three restored Victorian homes and three modern tiny homes on wheels. The project was created in part to preserve the neighborhood’s rich history while adding in new.

As the Marketing Manager, I directed all areas of the hotel’s marketing strategy including social media marketing, social sweepstakes, email marketing, media outreach and coordination, targeted d2c marketing, b2b communication, photography coordination and marketing recaps. In addition, I developed a process for executing special partnerships with qualified influencers and relevant businesses.

Highlights:

• 42% follower increase on Facebook

• 26% follower increase on Instagram

• Community partnerships with Portland Gear, Tea Bar, Moonstruck Chocolate and Moberi

• Influencer partnership with Candace Molatore (@hey.candace)

• Press Portland Monthly, Portland Business Journal, Business Tribune, KATU-TV and KGW

Photos by Michalea Fujita

Spring 2016 - April 2017

Portland Juice Co. is a certified-organic, raw, cold-pressed juice shop. They makes unpasteurized fruit and vegetable juices, vegan nut mylks, smoothies, wellness shots and juice cleanses using fresh, local ingredients. The wellness brand seeks to provide a path to optimal health for everyone. They have several locations in the Portland-metro area including two storefronts on the Nike World Headquarters campus and space at the Portland Farmers Markets. Consumers can also order online to have their juice delivered straight to their door.

As the Director of Marketing, I managed all aspects of the company’s communication department. I created and implemented a marketing strategy for Portland Juice Co.’s ongoing campaigns including social media marketing, social sweepstakes, e-newsletters and targeted d2c marketing. I optimized the business’s SEO via Yelp, Google My Business and created content for the website and blog. I created press releases, conducted media outreach and staffed interviews for product launches and special news. I staffed events, coordinated partnerships and coordinated b2b communication with vendors and partners. I designed marketing collateral, coordinated photoshoots and provided all marketing recaps. Also assisted with recipe development, sales forecasting, bottling and prep.

Highlights

Developed a style guide and best practices to be used for all written and digital communication including direction for brand voice, tone, content and messaging. Created content for Portland Juice Co.’s blog, Instagram, Facebook, Twitter, e-newsletter and print deliverables.

Increased year-over-year sales during peak season via social sweepstakes and press.

Managed list of 5.5k+ opt-in e-newsletter subscribers with above-industry-average CTR.

Identified digital marketing objectives and established best practices for monitoring web traffic and increasing SEO via Yelp, Google My Business and portlandjuiceco.com.

Established a system for qualifying event partnerships based on projected ROI and coordinated event partnerships with brands like Nike, Adidas, Fred Meyer, OHSU, Portland State University, Barre3, Burn Cycle, OrangeTheory, The Lab x Burn, Portland Night Market, EcoTrust, Bensimon Center, Jacobsen Salt Co. and Portland Farmers Market.

Strengthened Portland Juice Co.’s image and position within the marketplace through media coverage, including a live news TV segment on KATU, and strategic collaborations, with partners like Reyka Vodka.

Responsible for creative direction, design, production and distribution for all print and digital marketing materials including brochures, coupons, punchcards, postcards and other deliverables. 

Conducted market research for logo redesign project facilitated through 99Designs.

Coordinated and styled product photoshoots.

Photos by Carly Diaz and Michaela Fujita

April 2016 - February 2017

Willamette Week is one of the most decorated newspapers in America. It is a Pulitzer-Prize wining alternative newsweekly published in Portland, Oregon best-known for its reports on local news, politics, arts and culture

As Willamette Week’s first-ever Digital Account Executive, I specialized in presenting the brand’s digital solutions (Facebook, Instagram, Twitter, Snapchat, sponsored content, e-newsletters, run-of-site ads and event calendar listings) to new clients. I built an entirely new book of clients from scratch and managed all stages of the sales cycle including prospecting, qualifying new leads, formulating advertising strategies, presenting customized proposals, closing sales, collecting ads and artwork, working with the sales and production coordinator to implement and execute campaigns, approving flats and proofs, monitoring and optimizing ongoing campaigns, attending weekly sales meetings and trainings, measuring campaign performance and delivering results. In addition to leveraging digital opportunities to clients, I also sold into Willamette Week’s magazine titles, signature events and special print sections.

Highlights

• Prospected more than 1k local and national brands and managed successful relationships with more than 150 new advertisers that had never been previously contacted by Willamette Week sales reps. 

• Increased the department’s digital sales by more than 50% in my first 6 months

• Consulted clients with yearly marketing budgets of $150 - $85k

• Consistently earned a top 3 spot for highest digital, magazine, special section and event sales

• Attending the Association of Alternative Newsmedia in Portland in January 2017

Advertisers included: Cannador, High End Market Place, Jayne, NEVER Coffee, River City Bicycles, Inner Gate Acupuncture, Infinite Vision, Fashion NXT, WeVillage, Digital Smoke, MUV Training, Portland juice Co., the Unipiper, Stellar Pop, 1927 Smores Co., Green Mountain Energy, Secret Aardvark Sauce, Fulcrum Fitness, Aunt Fannies, Klum House, Margaret O’Leary, AVIDD Boutique, Adorn Body Art, The Warrior Room, Alberta Veterinary Care, Terrapin Events, Otter Wax, Meditation Hardware, Good IV, etc.

Photos by Henry Cromett

May 2018 + May 2019

Cultivation Classic is the world’s most scientifically rigorous cannabis competition. The annual citywide event, presented by Willamette Week, features 12 partner events, 20 speakers, 1 budtender brunch honoring 50 of the state’s top budtenders, 1 infused dinner, 1 hall of data showcasing 145 different strains and 1 awards ceremony celebrating winning cultivars and producers and Oregon’s craft cannabis. Watch the 2019 highlight reel here.

As the Social Media Manager, I worked directly with the Program Director on all things social media marketing. I was responsible for creating an editorial calendar, conducting social media meetings, curating assets, creating and managing 20 Facebook event pages and marketing recaps for Instagram, Facebook and Twitter.

In 2018, I worked as the Vendor Coordinator and Assistant Producer to Budtender Appreciation Brunch. I was responsible for lead-in and load-out, managing floor plans and vendor expectations, decor, run-of-show and party prep and tear down.

Highlights

• 44% increase in Facebook audience

• 35% increase in Instagram audience

Photos by Sam Gehrke Photograpy

Valcre is a cloud-based commercial real estate appraisal software company. They equip commercial real estate appraisers with time-saving technology for faster and smarter commercial property valuations.

As the Social Media Manager, I directed all social media marketing efforts including content creation and execution, budget development, promotion coordination and performance recaps for LinkedIn, Facebook, Twitter and Instagram. I also contributed quarterly blog posts on topics such as development, user experience and conferences.

Highlights

• 64% Facebook audience increase

• 1k+% Twitter audience increase

• 265% Instagram audience increase

• 875% LinkedIn audience increase

• 5% LinkedIn engagement rate

Photos by Kinser Studios.

August 2018 - Present

The Yoga Space is Portland’s longest-running yoga studio. It is an alignment-based studio located inside a historic chapel and owned by world-famous yogi, Michele Loew.

As Marketing Manager, I directed the studio’s social media marketing on Instagram and Facebook, advertising and e-news campaigns. I assisted with paid Google ads and managed graphic design projects as needed.

Highlights

• 10.5% increase in Facebook followers

• 3k opt-in email subscribers

• 2nd place for Best Yoga Studio in Willamette Week’s Best of Portland Reader’s Poll

• Designed manuals to be used during yoga retreat to Molokai, Hawaii with Robert Thurman

• Designed manuals to be used by students in 200 and 500 teacher training courses

May 2016

Facetime PDX, produced by Portland Monthly, invited the city’s movers, shakers and top leaders to celebrate the “Faces of Portland” issue, which features Portland’s women of influence. The venue for the event was the highly anticipated Park Avenue West tower in downtown Portland. The event consisted of a “hard-hat” reception for VIP guests on the 21st floor and a takeover on the 6th floor featuring non profit organizations, model units, a community patio and building lobbies, food and drink and a photobooth. #facetimePDX

Sponsors and event partners included First Republic Bank,  Audi, TMT Development, TVA Architects, Mitchell Gold & Bob Williams, West Elm, Roche Bobois, Mitchell Gold & Bob Williams, Perch Furniture, Park Avenue West, Vacasa,Green Building Initiative, Portland Neighborhood Emergency Team, New Avenues for Youth and CASA for Children.

As the Events + Marketing Intern, I reported directly to the Events + Marketing Manager, went to venue walkthroughs, managed the guest list, assisted with signage, on-site installation, event production and post-event reporting.

Kickass Conferences is an event production company that produces transformative events that build a better world. Their clients include Young Architect Conference, Loupe, Association for Women in Science Annual Summit and Awards Dinner, etc.

As an Event Marketing Consultant for Kickass Conferences, I partnered to create a best practices for event marketing. The audience for the guides were for prospective and existing clients to use when promoting their event or conference.

Katie Kennedy is a Licensed Professional Counselor located in Portland, Oregon. She has more than 25 years of experience working with people of all backgrounds, ages and identities through an integrated approach.

As a Marketing Consultant and Web Developer, I built a fully-functioning website via Squarespace, which involved project management, consulting, market research, design and art direction, developing a brand invoice, interviewing, writing copy, coordinated photography. In addition, I facilitated the security of an LLC for the business and a website domain, designed business cards, updated Good Therapy listing and provided technical training.

Photos by Michalea Fujita

February 2015 - Present

The McMinnville Downtown Association is a non-profit organization that works to promote and enhance McMinnville’s historic downtown as the economic, social and cultural heart of the community. It was voted the “Best Main Street in the West” by Sunset Magazine.

As the Social Media and Marketing Intern, I supported the Promotions and Marketing Manager on all promotion and production for community events, managed member relations for 220+ local businesses, created and implemented a social media strategy for the association’s two Facebook pages and Instagram page, wrote member highlights for the bi-weekly e-newsletter and designed marketing collateral (posters and rack cards) for all downtown events, concerts, the farmers market and festivals like the world-famous McMenamins UFO Festival.

Highlights

Assisted with Creative Co.’s Taste Mac campaign, a multi-media tourism marketing campaign promoting McMinnville’s exceptional culinary and wine experiences and its famed Main Street. Responsible for market research, design and administering marketing materials. Designed and created a 16-page digital magazine as a supplement to the campaign. Check it out here. The campaign drove a 10% increase in overnight stays (based on lodging tax collections) and won an SIAA Awards for Integrated Campaigns in 2015.

Built a new website on Squarespace for the award-winning downtown. Responsible for writing and editing content, designing webpage layout, determining technical requirements, solving code problems, building a calendar of events, creating a member directory, incorporating business resources and adding an online store and general info.

Designed 36-page walking tour guide for McMinnville Downtown Association's Historic District as part of the Historic Mac project funded by a matching grant-in-aid from the Oregon State Historic Preservation Office and the National Park Service. Responsible for research, copywriting and graphic design.

Increased the McMinnville Downtown Association’s online presence by 200% in 6 months ( main Facebook, farmers market Facebook and Instagram). Responsible for content creation like copywriting and photography and engagement.

Colorado Better Days is changing the way our bodies heal. They use cutting-edge technology to bring people of all ages the safest, most absorbent CBD oil on the market.

As a Copywriter hired by Realistic Agency, I was tasked with the challenge of creating copy that targets a different demographic for cannabis. They company provides a trusted, science-backed product that I was tasked with simplifying and creating a narrative that is approachable yet doesn’t lose the integrity of the scientific process involved to create the product.

Portland Dining Month is a monthlong event hosted by Travel Portland to celebrate the city’s acclaimed dining scene. Every March, more than 100 of the city’s top restaurants offer three-course meals for an affordable price, making it the best time to experience one of the nation’s most-talked about culinary destinations.

As Project Manager and Copywriter I worked with the Travel Portland team, the Director of Portland Dining Month and Wieden + Kennedy to communicate with stakeholders, meet creative deadlines, update the website, resize photos, write and edit 100+ menus according to Travel Portland’s style guide.

Urban Works is Portland’s boutique brokerage and leasing firm. They work with local and national developers, tenants and landlords looking to buy, lease and develop in Portland’s urban core. With more than 100 years of combined experience negotiating leases in the Portland market, the firm has leased more than 2 million square feet of creative spaces.

As a Copywriter and Marketing Consultant, I was hired by Realistic Agency to write copy for social media, blogs, e-newsletters and marketing collateral. Content highlighted company narrative, business openings, client news, community impact, etc.

HalfPint Leather is a vintage and used leather purveyor headquartered in Portland. They closed their storefront NE Mississippi Avenue in January 2019 and transitioned to online sales via Instagram and eBay and wholesale. They sell leather boots, belts, bags, accessories and clothes for men, women and children. Brands include Coach, FRYE, Dooney & Bourke, Filson, Tony Llama.

As Social Media Director, I created and implemented a social media strategy, researched products and trends, styled products, captured content, wrote copy, drove all steps of the sales cycle via Instagram and provided marketing and sales recaps.

Highlights

Sold more than $10k in the first 3 months

Doubled the average monthly sales (was $1.3k prior to me taking over the account)

Increased monthly impressions and drove traffic (average between 400-600 profile visits per week)

Resource Innovation Institute is a non-profit dedicated to reducing the cannabis industry’s carbon footprint through education and policy.

As Social Media Manager, I developed and implemented a content style guide and social media strategy for Instagram and Facebook, designed marketing materials, offered consulting services for a website redesign and managed the website.

Winter Remedy is a reception honoring Portland Monthly's Top Doctors + Nurses issue. The awards ceremony was held at Coopers Hall and honored featured doctors, physician assistants, registered nurses and other medical professionals in Multnomah, Washington and Clackamas County. Sponsored by Novo Nordisk, Basil Hayden's, Laphroaig, Widmer Brothers Brewery and Pub and Yeon Frame Central.

Responsible for communicating with nominees, social media marketing, designing and ordering plaques, event signage design, on-site installation and event production.

Photos by Mario Gallucci

Willamette Week’s Give!Guide is an annual two-month long fundraiser focused on year-end giving for Portland nonprofits. In fourteen years, G!G has raised over $28 million for hundreds of local nonprofits. Last year, WW readers gave $4.13 million to 150 Portland organizations and the Oregon Cultural Trust. Learn more about Give!Guide here.

As the Social Media Manager, I worked directly with the Executive Director on all things social media marketing. I was responsible for creating an editorial calendar, conducting social media meetings, curating assets, managing the budget, creating content for live event coverage, coordinating with the photographer, fulfilling sponsor perks, producing IG and FB live videos, coordinating with local media for campaigns, creating and managing Facebook event pages, preparing marketing recaps for Instagram, Facebook and Twitter.

Highlights

• 14% increase in Instagram audience

• 4% increase in Twitter audience

• 1% increase in Facebook audience

Photos by Sam Gehrke Photograpy