ROCKED 2016 & 2017

ROCKED is Portland Bride & Groom magazine’s annual couture bridal event held at the Nines Luxury Hotel. More than 750 brides, grooms and bridal posses come ready to sip champagne, get inspired and connect with the region’s premier wedding vendors. Watch the 2016 highlight reel here.

In 2017, as Portland Bride & Groom’s sole Account Executive, I was responsible for developing and selling custom sponsorship opportunities, coordinating vendor communication, attending planning meetings and venue walkthroughs, sponsorship activation and fulfillment, post-event analysis and partner recaps. 

Because of my experience producing and marketing the event in 2016, I assisted the Events & Marketing Manager with all things production and marketing including onsite execution, vendor load-in and load-out, building floor plans, coordinating signage, social media, digital and e-news marketing, social sweepstakes, targeted d2c marketing and b2b communication.

In 2016 I was responsible for assisting with overall design and creative direction, building sponsor decks, attending planning meetings and venue walkthroughs, coordinating vendor communication, social media marketing, social sweepstakes, creating a best practices for social media promotion, designing in-house ads, attending industry events and tabling, developing best practices for social media marketing, vendor load-in and load-out, building floor plans, coordinating signage, managing the Eventbrite page, targeted d2c marketing, b2b communication and post event reporting. #getrockedpdx

Highlights:

Sold 80 event sponsorships in 2017 and created a record-breaking $40k event profit

More than 250 #getrockedpdx tags

Launched the “Put a Lovebird On It” campaign to drive event ticket sales

Photos by A Lovely Day Photography.