Spring 2016 - April 2017

Portland Juice Co. is a certified-organic, raw, cold-pressed juice shop. They makes unpasteurized fruit and vegetable juices, vegan nut mylks, smoothies, wellness shots and juice cleanses using fresh, local ingredients. The wellness brand seeks to provide a path to optimal health for everyone. They have several locations in the Portland-metro area including two storefronts on the Nike World Headquarters campus and space at the Portland Farmers Markets. Consumers can also order online to have their juice delivered straight to their door.

As the Director of Marketing, I managed all aspects of the company’s communication department. I created and implemented a marketing strategy for Portland Juice Co.’s ongoing campaigns including social media marketing, social sweepstakes, e-newsletters and targeted d2c marketing. I optimized the business’s SEO via Yelp, Google My Business and created content for the website and blog. I created press releases, conducted media outreach and staffed interviews for product launches and special news. I staffed events, coordinated partnerships and coordinated b2b communication with vendors and partners. I designed marketing collateral, coordinated photoshoots and provided all marketing recaps. Also assisted with recipe development, sales forecasting, bottling and prep.

Highlights

Developed a style guide and best practices to be used for all written and digital communication including direction for brand voice, tone, content and messaging. Created content for Portland Juice Co.’s blog, Instagram, Facebook, Twitter, e-newsletter and print deliverables.

Increased year-over-year sales during peak season via social sweepstakes and press.

Managed list of 5.5k+ opt-in e-newsletter subscribers with above-industry-average CTR.

Identified digital marketing objectives and established best practices for monitoring web traffic and increasing SEO via Yelp, Google My Business and portlandjuiceco.com.

Established a system for qualifying event partnerships based on projected ROI and coordinated event partnerships with brands like Nike, Adidas, Fred Meyer, OHSU, Portland State University, Barre3, Burn Cycle, OrangeTheory, The Lab x Burn, Portland Night Market, EcoTrust, Bensimon Center, Jacobsen Salt Co. and Portland Farmers Market.

Strengthened Portland Juice Co.’s image and position within the marketplace through media coverage, including a live news TV segment on KATU, and strategic collaborations, with partners like Reyka Vodka.

Responsible for creative direction, design, production and distribution for all print and digital marketing materials including brochures, coupons, punchcards, postcards and other deliverables. 

Conducted market research for logo redesign project facilitated through 99Designs.

Coordinated and styled product photoshoots.

Photos by Carly Diaz and Michaela Fujita