Willamette Week’s Give!Guide is an annual two-month long fundraiser focused on year-end giving for Portland nonprofits. In fourteen years, G!G has raised over $28 million for hundreds of local nonprofits. Last year, WW readers gave $4.13 million to 150 Portland organizations and the Oregon Cultural Trust. Learn more about Give!Guide here.

As the Social Media Manager, I worked directly with the Executive Director on all things social media marketing. I was responsible for creating an editorial calendar, conducting social media meetings, curating assets, managing the budget, creating content for live event coverage, coordinating with the photographer, fulfilling sponsor perks, producing IG and FB live videos, coordinating with local media for campaigns, creating and managing Facebook event pages, preparing marketing recaps for Instagram, Facebook and Twitter.

Highlights

• 14% increase in Instagram audience

• 4% increase in Twitter audience

• 1% increase in Facebook audience

Photos by Sam Gehrke Photograpy