December 2018 - February 2019

Listen Up is Portland’s first citywide podcast festival. The four-day inaugural event, presented by Travel Portland, invited nationally ranked podcast shows to Portland to celebrate the city’s unique culture through live storytelling. Top podcast hosts like NPR’s Jesse Thorn and James Beard Award Nominee, Dan Pashman, recorded live shows and interviewed special guests / local legends like Lance Bangs, Aaron Draplin, Corine Tucker, Bill Oakley and Darcelle XV to inspire worldwide listeners to visit Portland and experience its diverse art, culture, food and drink, cannabis, sports, business firsthand. A total of 17 live shows were recorded from 11 different venues in front of live studio audiences with more than 2,500 combined people in attendance. Watch the 2019 highlight reel here.

As the Marketing Manager, I launched and directed all areas of the festival’s marketing strategy including social media marketing (Instagram, Facebook and Twitter), social sweepstakes, media outreach, press, print and digital advertising, creating sponsored content, managing the marketing budget, sponsorship activation, coordinating with a photographer for live event coverage, targeted d2c marketing efforts and all post-event marketing recaps.

Event sponsored by Travel Portland, Sennheiser, Willamette Week, Provenance Hotel Group, ChefStable, WeWork, Getaround and Ear Trumpet Labs.

Highlights

• 2 months to launch and sell out first-year festival

• 25% of ticket sales driven by social media

• Created audience of more than 1.5k on Instagram, Facebook and Twitter

• Press from Willamette Week, Travel Portland, Portland Tribune, Portland Monthly, Portland Mercury, Eater, Leafly, Do503, KGW, KATU, XRAY.fm, Fox 12, 94.7 FM, ALT 102.3 and Bello Collective.

Photos courtesy of Casey Campbell