May 2018 + May 2019

Cultivation Classic is the world’s most scientifically rigorous cannabis competition. The annual citywide event, presented by Willamette Week, features 12 partner events, 20 speakers, 1 budtender brunch honoring 50 of the state’s top budtenders, 1 infused dinner, 1 hall of data showcasing 145 different strains and 1 awards ceremony celebrating winning cultivars and producers and Oregon’s craft cannabis. Watch the 2019 highlight reel here.

As the Social Media Manager, I worked directly with the Program Director on all things social media marketing. I was responsible for creating an editorial calendar, conducting social media meetings, curating assets, creating and managing 20 Facebook event pages and marketing recaps for Instagram, Facebook and Twitter.

In 2018, I worked as the Vendor Coordinator and Assistant Producer to Budtender Appreciation Brunch. I was responsible for lead-in and load-out, managing floor plans and vendor expectations, decor, run-of-show and party prep and tear down.

Highlights

• 44% increase in Facebook audience

• 35% increase in Instagram audience

Photos by Sam Gehrke Photograpy