February 2015 - Present

The McMinnville Downtown Association is a non-profit organization that works to promote and enhance McMinnville’s historic downtown as the economic, social and cultural heart of the community. It was voted the “Best Main Street in the West” by Sunset Magazine.

As the Social Media and Marketing Intern, I supported the Promotions and Marketing Manager on all promotion and production for community events, managed member relations for 220+ local businesses, created and implemented a social media strategy for the association’s two Facebook pages and Instagram page, wrote member highlights for the bi-weekly e-newsletter and designed marketing collateral (posters and rack cards) for all downtown events, concerts, the farmers market and festivals like the world-famous McMenamins UFO Festival.

Highlights

Assisted with Creative Co.’s Taste Mac campaign, a multi-media tourism marketing campaign promoting McMinnville’s exceptional culinary and wine experiences and its famed Main Street. Responsible for market research, design and administering marketing materials. Designed and created a 16-page digital magazine as a supplement to the campaign. Check it out here. The campaign drove a 10% increase in overnight stays (based on lodging tax collections) and won an SIAA Awards for Integrated Campaigns in 2015.

Built a new website on Squarespace for the award-winning downtown. Responsible for writing and editing content, designing webpage layout, determining technical requirements, solving code problems, building a calendar of events, creating a member directory, incorporating business resources and adding an online store and general info.

Designed 36-page walking tour guide for McMinnville Downtown Association's Historic District as part of the Historic Mac project funded by a matching grant-in-aid from the Oregon State Historic Preservation Office and the National Park Service. Responsible for research, copywriting and graphic design.

Increased the McMinnville Downtown Association’s online presence by 200% in 6 months ( main Facebook, farmers market Facebook and Instagram). Responsible for content creation like copywriting and photography and engagement.