January 2017 - July 2018

Portland Bride & Groom (now Pacific Northwest Weddings) was a consumer-focused, bridal fashion magazine designed to help couples plan the wedding of their dreams.

As the sole Account Executive for the magazine, I directed sales efforts for the magazine’s Spring/Summer 2017 issue. Responsibilities included servicing accounts, formulating advertising strategies and presenting print, digital, social media, e-news and special section opportunities, nurturing relationships with existing and past advertisers, finding and qualifying new leads, closing sales, collecting ads and artwork, approving flats, working with the sales and production coordinator to execute campaigns and reporting metrics. I also coordinated a major marketing rebrand that included a new media kit, sales deck, sales and marketing collateral, house ads, social media content and new special sections. Responsibilities included hiring and managing a social media and marketing intern, creating a social media editorial calendar, overseeing social media execution, leading meetings with marketing designers and conducting market research. The brand overhaul lead to the creation of Pacific Northwest Weddings magazine, a regional wedding publication designed to be more inclusive of same sex couples. In addition to magazine sales, I sold event sponsorships for the magazine’s annual ROCKED event. Check out more about the event here.

Clients included: Fred Meyer, Fred Meyer Jewelers, Barefoot Wine and Bubbly, Blanc de Bleu, Diamond Nexus, Maloy’s Jewelry, The Hilton, The White Dress, Portland Art Museum, Provenance Hotel Group, McMenamins, Barre3, Pelican Brewing Company, Papa Haydn, Elephants Deli, Simpatica Catering, Dosha Salon Spa, ChefStable, Vibrant Table Group, The Party Place, Portland City Grill, Brasada Ranch, Tetherow, Pronghorn, Columbia Gorge Hotel, Shebop, Anna’s Bridal, Love Bottle and Brides for a Cause.

Highlights

As an intern for the publication (October 2015 - March 2017), I created and implemented a social media marketing strategy for Portland Bride & Groom’s social media channels including organic content and paid posts on Instagram, Facebook and Pinterest. Efforts contributed to a 60% audience increase on Instagram, a 400% increase in overall engagement on Facebook, Instagram and Twitter and a 1.5-2% engagement rate on sponsored campaigns.

Photos by Kevin Focht